World Toilet Day 2008 - Herings Special Campaigns

Hering's Special Campaigns to commemorate World Toilet Day 2008

Foreword:

The toilet - we all use the toilet daily and consider this a matter of course. However, not everyone enjoys this facility. Around 38% of the world population have no appropriate sanitary facilities available (see 'Things worth knowing'). Even in Germany, there is by no means a sufficient area-wide coverage of public toilets everywhere. Especially in the case of the disabled, the use of public toilets is often difficult or even impossible. There is also the aspect, that public toilets are often treated with little respect for those coming later, in contrast to the private WCs in our own homes. Contamination and vandalism are unfortunately a great problem. As developers of hygienic solutions in the public domain, we have been addressing these problems for some 30 years or more. Our special campaigns on 19 November 2008 are therefore devoted to World Toilet Day, to generate more awareness for that taboo subject of the 'toilet'.

Our Special Campaigns:

The WC Center Campaign

We are placing WC Centers in the main railway stations of Berlin and Hamburg in Germany, and the Leiden railway station in the Netherlands, and will be presenting a variety of information to commemorate World Toilet Day, and especially on the matter of public toilets. In addition, an hour of toilet use will be provided free of charge, and a user survey will be conducted, together with a presentation gift campaign.
The subsequent report and the associated results can then be found at the beginning of December 2008 by visiting the website: www.heringinternational.com

The School Toilets Campaign

It is our intention to generate more awareness for the matter of toilets in schools among the pupils, in particular for school toilets. For this purpose, we shall be providing information for the tuition curriculum. Each pupil will receive a questionnaire to be answered on the general toilet situation as well on the matter of school toilets. The campaign will close with a school competition. This will enable children and juveniles to develop their own creative ideas for the design and improvement of school toilets. We will be available personally in the playground outside as contact persons for information, and to organise and carry through a surprise event.

The best ten questionnaire contributions will be rewarded with a total of ten prizes. The winning contributions will be published in the middle of December 2008 on our website: www.heringinternational.com

Our Aims:

• To draw attention to the poverty stricken third world countries in regard to their lack of provision with suitable sanitary facilities.
• Improvement in healthcare by generating more awareness in behaviour and the treatment of public toilets.
• Improved equipping, care and respect in public toilets and school toilets.

Our Strategy

• Our events with the campaigns on matters of 'public toilets', and in particular 'school toilets' are to be launched in a media-effective manner, in order to activate public attention.
• The 'taboo' of the toilet is to be broken down by means of an open and public approach together with a variety of subject-matter information.
• Girl school pupils are to be able to express their wishes and suggestions about school toilets, and to represent these publicly.
• We will seek to canvass for hygiene in public toilets and to awake public awareness in behaviour and the treatment of toilets.

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