On 2 and 3 December 2015, the architect@work international series of trade fairs took place on the Dusseldorf fair grounds. This specialist event for architects and planners with its focus on product innovations as well as innovative and sophisticated products of selected companies was very well attended on both days. For the first time ever, HERING Architectural Concrete was present at stand no. 6 in hall 8b. The stand spaces made available to the exhibiting companies were corner niches with a lateral length of 2.50 metres and drew the visitors’ eyes to the essentials. With the presentation pedestal particularly created for the fair and the vertical betoShell® elements of various sizes exhibited in it, the stand of HERING Architectural Concrete gave an impression of the various textures of our betoShell® product series – from smooth to washed, acid-treated, blasted and polished. As an eye catcher, one element contained an opening making visible the innovative textile core of the elements.
At the same time, a screen presenting our portfolio in a permanent loop provided the opportunity to communicate references and further information in an illustrative way. In many shop talks with interested parties, ranges of application and technical possibilities of the product line were discussed and much socialising took place.