More than 60 exhibitors will be meeting with architects on board for an ‘architecture fair’ in three different cities over a period of three days in the middle of September: Frankfurt – Cologne – Düsseldorf.
Yes, that’s right! The entire event will be taking place on board an event ship. In view of such exclusivity, it’s only natural that HERING® should also be in attendance. The BLUE RHAPSODY – also famed for its part in the talent show that is ’Deutschland sucht den Superstar’ (‘Pop Idol’) – is going to be operating the venue for the fair and will be docking in three different cities. The organisers and exhibitors are hoping that they will in this way be able to address three large catchment areas at the same time while giving architects and planners from different regions the opportunity of visiting the fair without requiring them to spend hours driving to get there.
It’s an innovation that’s definitely elevating the concept of trade fairs to a new level – we’re looking forward to welcoming you on board.
